The first LAmicroLUX event was held on April 6-7, 2019. Hundreds of people gathered to celebrate independent and micro brand luxury watches.
microLUX Chicago was held in Chicago on October 18-19, 2019. Over 600 people had the opportunity to see over 35 boutique brands and met the founders, designers and owners of the companies. They also had the chance to attend the American Watchmakers/Clockmakers Institute Build a Watch class.
microLUX 2020 was virtual due to the pandemic. The online event lasted three days and thousands watched it live. Since then, the event has had hundreds of thousands of views and links driving traffic to it.
WIN A WATCH!!
Win this Minimax Evolution watch worth $2,890. Sign up here for your chance to win this. The drawing will be held at LAMicroLUX on Sunday. Full rules and details to follow.
MiniMax Watch Specifications for Standard Date - Ref. A360N-NR
Case Material: Stainless Steel 316L.
Water Resistance: 100 M / 10 ATM / 300Ft.
Caseback: Exhibition Screw-down.
Crystals: Sapphire w/ Interior Anti-reflective coat.
Dial: Milled Indexes.
Crown: S/S 316L Double OR Joint.
Diameter: 42.0 mm
Movement Manufacturer: ETA SA Manufacture Horlogère Suisse
Model: 2824-2, Jewels: 25
Features: Hours, minutes, sweep seconds and date with quick setting.
Frequency: 28'800 vibrations per hour (4 Hz).
Running Time: 42 Hours.