LAmicroLUX 2020  will be held April 4-5, 2020.

microLUX CHICAGO is a two-day event that celebrates independent and micro brand luxury watches with participation from watch enthusiasts, industry insiders and brand ambassadors. This is a unique opportunity to meet brand ambassadors and peruse watches from these and other leading independent and micro luxury watch brands – all in one room!

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The first LAmicroLUX show was held April 6-7, 2019.
 

The exhibit hall featured 24 boutique brands that will showcase and sell their watches, and included some models that made their debut at LAmicroLUX. The event was hosted in the Versailles Ballroom at the Olympic Collection conference center, 11301 W. Olympic Blvd in Los Angeles. This high-end conference center was a fitting setting for an event that celebrates craftsmanship, precision and luxury.

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LAmicroLUX was created for watch enthusiasts who may enjoy mainstream brands, but also appreciate independent and micro brand watches. A number of impressive independent and micro brands have emerged on the scene lately. Independent and micro brand designers take pride in the craftsmanship and unique features of their watches and offer them with favorable pricing. While some retailers carry independent brands, many others do not, which makes it challenging for watch fans to see micro brand watches in person. LAmicroLUX provides guests with the opportunity to view and purchase watches from boutique brands under one roof. With so many brands on hand, this is an ideal event for seasoned watch enthusiasts, newer fans looking to make their first purchase or anyone who wants to learn more about independent and micro brands. 

The exhibit hall was open each day from 10:00 am until 5:00 pm. With an “open house” format, guests visited the exhibit hall for as long as desired to meet with brand ambassadors, learn more about independent and micro brand watches and even make purchases. At 5:00 pm each day, watch fans gathered for cocktail hour ton compare watches and enjoy the company of other luxury watch enthusiasts.

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The first 200 people to register enjoyed a keynote presentation with a luxury watch insider on Saturday, April 6, 2019 at 3:30 pm inside the main exhibit hall.

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