LOS ANGELES - APRIL 6-7, 2019
CHICAGO - OCTOBER 18-19, 2019
Next Location and Date - TBD
microLUX is a two-day free event that brings together independent and microbrand luxury watch brands, watch enthusiasts and industry insiders.
The first LAmicroLUX event was held on April 6-7, 2019. Hundreds of people gathered to celebrate independent and micro brand luxury watches.
microLUX Chicago was held in Chicago on October 18-19, 2019. Over 600 people had the opportunity to see over 35 boutique brands and met the founders, designers and owners of the companies. They also had the chance to attend the American Watchmakers/Clockmakers Institute Build a Watch class.
With so many brands on hand, this is an ideal event for seasoned watch enthusiasts, newer fans looking to make their first purchases or anyone who wants to learn more about independent and micro brands.
Want to have your brand at the next microLUX event?
Learn about having your brand participate.
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BUILD A WATCH 2.0
Build a Watch is returning to Chicago with our newly designed cases and dials and our partners at microLUX CHICAGO. Spend a day learning the wonders of watchmaking, and leave with a watch you built yourself.
AWCI's Watchmaking professionals will be at the microLUX CHICAGO show teaching our acclaimed Build a Watch class!
Our Build a Watch classes are crash courses in watchmaking. This class is for you if you have ever wondered how a watch works or if you are curious about what happens under the dial.
Participants will assemble a Swiss Made ETA 6497 movement, lubricate the moving parts, install a dial and hands and case up the watch before wearing it home! Seeing your watch go from a collection of parts to a beautiful wristwatch is a truly gratifying event that you need to experience.